Brand content — Fashion
Calida had a b2b problem to solve: how to present the collections to store assistants in a fully digital way? Our first objective was to create a visual template that would show both product details and the model in full view. Technically, we had to be flawless, as the skin colors were very close to the shades of the clothes. Mastering color grading was a key step in the project.
Conceptualization & Storytelling