Planète Santé

• The first scenario asked visitors about the issue of screen time among young children and, more broadly, about the questions facing new parents, through an interview between an early childhood nurse and two new parents.
• The second scenario highlighted the day-to-day life of a family carer and the difficulties she encounters with her dad. At the end of the scenario, she becomes aware of her distress and need for help.

We pitched for the CMS project against other agencies and Krew won in association with the Marvelous Digital agency.

Our proposal was as follows:

• Use of an iconic element (well known CMS car) that will catch the visitor’s eye
•  Raising awareness of health issues through gamification
•  An interactive experience that can be shared
•  A concept that can be adapted to various media platforms and more future scenarios

Marvelous Digital was responsible for the technical implementation of the experience, the design of the stand and its production.
Krew conceptualised and produced the scenarios.