PubliBike

Brand content — Tourism

PubliBike
PubliBike

PubliBike is Switzerland’s leading public bike-sharing service, offering urban mobility solutions that are sustainable, convenient, and accessible. With a growing network of bikes and stations across cities, Publibike empowers citizens and tourists to move freely while reducing environmental impact.

Challenge

PubliBike approached us with an ambitious project: create a large visual campaign across the main Swiss cities where its bike-sharing network is active. The objective was to showcase the bikes in real urban environments while highlighting the diversity of their users — men and women, young and old. The idea was to build a strong image bank that Publibike could use across multiple communication channels and campaigns.

Our approach

For Publibike, Krew handled the full production with a flexible and adaptive approach. We cast models ourselves and organized the shoots with weather contingencies in mind. Our direction focused on capturing the natural energy of a real day in the city, while the photographer acted as a spectator to seize genuine emotions. The result is a documentary-style visual narrative with a distinctive image treatment, creating a look and feel that stands out and authentically represents urban mobility.

Credits

  • Production house

    Krew

  • Photographer

    Jonathan Viey

Services

  • Pre-production

    Talent sourcing
    Scouting
    Transport and facilities

  • Photography

    Shooting
    Photo retouching
    Color grading

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Brand content — Tourism